We work with our channel partners to produce engaging short-form lifestyle branded content. Once we’ve completed the long-form content, we will find creative ways to cut down the length of the format into snippets, to be distributed to various online channels, blogs, and social media outlets. Our term for this is CODE: Create Once Distribute Everywhere. A well-executed CODE strategy maximizes brand exposure for content assets online as well as at events.

Lifestyle branded content is distinct from other media because of four factors: time, quality, subject matter, and scripting. Lifestyle branded content can become cross- promotional tool for marketers. Lifestyle branded content has four rules:

Keep it Short: Today’s ADD consumer decides whether or not he/ she will view a piece of online content within the first 15 seconds. The average commercial is 30 seconds compared to the average online video view time is now 3.8 minutes in length.

Content is King: With interactive application technology now available, the series will be graduated from its present state as a flash enabled microsite to an interactive application. As an Interactive Application, consumers are more inclined to share, comment, and engage with the brand. They will see the content as a treat rather than a solicitation.

Tell Great Stories: Messages can be delivered through a variety of media. Video content is unmatched in its ability to tell a great story in a short amount of time.

Talent is Key: The difference between user generated content and professionally developed viral content generally comes down to talent. Any production, regardless of length, needs talent on both sides of the camera to captivate today’s audiences.